Nia, a 23-year-old business tycoon, embarked on her entrepreneurial journey at the tender age of 11 when her mother first locked her hair. This pivotal moment served as the catalyst for her remarkable story.

Drawing from her unique experiences and innate creativity, Nia gained valuable insights that set her apart from many others. Her distinctive combination of locs and marketing prowess became her superpower.

Harnessing the power of social media, she secured her initial clients and subsequently established an ecommerce empire by introducing the first-ever loc hair care products of its time.